Ep. 06: Innovate Inclusion Unplugged

In this episode of Black Tech Unplugged, I’m continuing with this month’s theme of Diversity and Inclusion (D&I) reporting. Therefore, I want to introduce my current podcast guest Innovate Inclusion. Innovate Inclusion, comprised of Jessica Yamoah and Sarah Juma, is a non-profit that advocates for the entrepreneurial success of underrepresented communities. They use an innovative approach to bring awareness and access to programs and services. Innovate Inclusion is based and works between Toronto and Waterloo, affectionately dubbed “The Tech Corridor” in Canada”.

A little background about each of the ladies…

Sarah Juma is the cofounder of StyleID – a mobile app that identifies items seen on screen. Born and raised in Waterloo, Ontario, Canada, Sarah is captivated by retail tech, AI and second screen engagement. Her challenges as a tech entrepreneur led her to be the co-founder and chair Innovate Inclusion. She has a background in strategic HR and as an advocate for diversity and inclusion, Sarah is committed to supporting underrepresented entrepreneurs on their journey.

Jessica Yamoah’s experience working with leading global innovators and emerging startups has been invaluable preparation for Innovate Inclusion. A tech savvy connector, Jessica aims to impart the value of diversity and inclusion across the tech/innovation eco-system. And the ideation of innovation in all streams of entrepreneurship, within underrepresented communities to delete the digital divide.

In the Innovate Inclusion D&I report called “The Ontario Incubator Diversity Report” (available right now) Sarah and Jessica tackle the issue of diversity, specifically in regards to tech incubators in Ontario. The report covers Toronto, Waterloo, and Ottawa (Ontario’s capital city).

In this episode you’ll hear learn:

  • About the Canadian tech ecosystem
  • What inspired Jessica and Sarah to create a D&I report
  • Similarities and differences between Canada and America’s tech ecosystem
  • Why the Black community needs to be involved in innovation

and much more!

Helpful Links from the Episode

Introduction of Innovate Inclusion (article that introduced me to them)

Project Diane / Project Diane Report

Elevate Toronto Festival


Connect with Innovate Inclusion



For the D&I report: hello@innovateinc.co


Connect with Sarah Juma




Connect with Black Tech Unplugged:






Don’t forget to use #BlackTechUnplugged to discuss this and previous episodes!

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